Turn your love of food photography into a full-time business.

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"I've taken other online courses to help launch my food photography business and ended up with a handful of slides and a few templates; nothing even close to the amount of information and genuine caring Joanie gave me and the rest of our class. I am so happy I decided to take this course before officially launching my business!! There is so much to do and learn to make a photography business successful and now I feel I have a true framework to be successful. "

Chamell B

"I just wanted to send you a quick email and let you know that I successfully booked my first client! They emailed me this morning approving the contract and everything, and I'm so excited but also so grateful for all your education and all the resources and ESPECIALLY the Full Time Framework. I rewatched a ton of the videos (hooray for lifetime access) and used the examples and templates and advice in the workbook. I really felt like I definitely wouldn't have had as much confidence in what I was putting together without it (and it wouldn't have looked as polished!), and that confidence gave me the ability to price something much higher (and more fairly) than I would have without it. I'm so excited to see what the future has in store, this feels like the beginning of a super exciting journey that I've been longing for! "

Gwen S

What's Included?

Lifetime access to all materials including 19 educational videos

5 interactive small group coaching sessions on Zoom.

4 customizable template forms for your business

My streamlined system for pricing photography work and how to know you're creating profit based on your unique business needs

The Pitch Guide with sample e-mail templates you can use to pitch your services to potential clients

A workbook with 5 interactive assignments

How to create a professional proposal that presents your services based on your unique value.

My pre-production methods that ensure a well-planned photoshoot and happy clients.

Lifetime access to an interactive online community

A supportive environment that can help propel you through the fear and self-doubt that come with starting your own business.


Hi! I'm Joanie. Commercial food photographer, YouTube creator and enthusiastic educator. 

Six years ago, my professional path was all over the map. But today I marvel at the fact that all of my various "day jobs" have come together in this course. I learned how to teach and engage with a group as an administrator in higher education. I learned how to make a profit as the general manager of a small technology based business. I learned how to sell and manage client relationships, along with learning the ins-and-outs of business systems. In total, all of these unique experiences shaped my own commercial photography business, and it's the reason I'm uniquely qualified to help you do the same.

“Happy are those whose purpose has found them.” – Anonymous

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 Frequently Asked Questions

Who is this course for?

Food photographers who are looking to turn their creativity into a career but unsure of where to start.

Who is this course NOT for?

Established commercial and editorial photographers will likely find this course more geared toward those just starting out. However, if you feel that you're uncertain of your pricing, your marketing strategies, or how to manage a professional shoot, this course will cover all of those aspects.

What will we learn?

It's all about the business side of commercial and editorial food photography.  Things like insurance, planning your finances, marketing, pitching prospective clients, creating professional proposals, pricing, contracts, systems to effectively plan for shoots and the things you need to be doing to be working ON your business, not just IN your business. 

There is NO photography instruction with this course, though.  If you're looking to learn techniques, my YouTube is full of tutorials.  You can also learn flash photography in my other online course

When are the live group sessions going to be?

These live sessions will be highly interactive on Zoom and it's recommended you be at a computer to fully participate.

They will be happening 10/15, 10/22, 10/29, 11/5 and 11/12 all from 9am to 10am Pacific Time.

Is it only for food photographers or can other photographers benefit?

The content is created specifically with food photography in mind, but students who have taken the course agree that it would apply to anyone looking to pursue commercial / editorial photography in any genre.  However, it would not be beneficial to anyone looking to build a business in consumer photography (wedding, families, newborn, etc...).

Is it only for US students or does the material apply internationally?

This course was beta tested with students from the US, Canada and UK and the course materials are geared specifically to those locations given the instructor's personal experience. Students from all over the world have taken the course and found the content applicable, though specific business practices in countries outside of the US, Canada and the UK might not be addressed in this course.

How long can I access the course materials?

You have lifetime access to all course materials, videos and the online community. 

Is there a money-back guarantee?

You bet! If you find by the end of the second week after the course starts that you haven't learned anything and that this course's content won't apply to your business, send an e-mail to info@joaniesimon.com to request a refund.

"Thanks to Joanieā€™s full time framework course I have moved forward as a business person as well as a photographer. I have gained the confidence to know my worth in my field and how to recognize opportunities that are not worth my while/time. This is a great course with clear objectives and easy to follow online modules. You have to put the work in and understand that the course will give you the tools to make your business work if you put in 100%! The weekly live stream sessions were invaluable!! If you are looking to grow your food photography business then this course is worth every penny! "

Paul Gregory, UK

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