FullTime Framework is a four-week, interactive online course for food photographers who want to learn how to set a solid business foundation and turn their craft into a career.
The course includes self-guided video content, weekly assignments, an interactive community, and weekly live stream sessions all geared toward building your business. After the first four weeks of the course, you will continue to have lifetime access to all of the materials.
The goal by the end of four weeks is that you feel confident to move your business forward with a clear path and an action plan.
"I've taken other online courses to help launch my food photography business and ended up with a handful of slides and a few templates; nothing even close to the amount of information and genuine caring Joanie gave me and the rest of our class. I am so happy I decided to take this course before officially launching my business!! There is so much to do and learn to make a photography business successful and now I feel I have a true framework to be successful. "
"I just wanted to send you a quick email and let you know that I successfully booked my first client! They emailed me this morning approving the contract and everything, and I'm so excited but also so grateful for all your education and all the resources and ESPECIALLY the Full Time Framework. I rewatched a ton of the videos (hooray for lifetime access) and used the examples and templates and advice in the workbook. I really felt like I definitely wouldn't have had as much confidence in what I was putting together without it (and it wouldn't have looked as polished!), and that confidence gave me the ability to price something much higher (and more fairly) than I would have without it. I'm so excited to see what the future has in store, this feels like the beginning of a super exciting journey that I've been longing for! "
It's not a set-it-and-forget it course.
I will be actively involved in the community forum and crafting special educational content for the live stream sessions based on the needs of you and your cohort.
That also means you'll be held accountable, so please be prepared to fully participate through the first four weeks of the course.
It's a one-stop-shop for your business needs and comes with heap loads of support and motivation.
Lifetime access to all materials including 19 educational videos
4 customizable template forms for your business
My streamlined system for pricing photography work and how to know you're creating profit based on your unique business needs
Accounting best practices for photographers so you can create a long-term, sustainable business.
The Pitch Guide with sample e-mail templates you can use to pitch your services to potential clients
A workbook with 5 interactive assignments
How to create a professional proposal that presents your services based on your unique value.
My pre-production methods that ensure a well-planned photoshoot and happy clients.
Lifetime access to an interactive online community
4 supplemental live stream sessions during the initial four weeks of the course (scheduled for March 6, 13, 20, and 27 at 8am PT)
A supportive environment that can help propel you through the fear and self-doubt that come with starting your own business.
Hi! I'm Joanie. Commercial food photographer, YouTube creator and enthusiastic educator.
Six years ago, my professional path was all over the map. But today I marvel at the fact that all of my various "day jobs" have come together in this course. I learned how to teach and engage with a group as an administrator in higher education. I learned how to make a profit as the general manager of a small technology based business. I learned how to sell and manage client relationships, along with learning the ins-and-outs of business systems. In total, all of these unique experiences shaped my own commercial photography business, and it's the reason I'm uniquely qualified to help you do the same.
“Happy are those whose purpose has found them.” – Anonymous
Food photographers who are looking to turn their creativity into a career but unsure of where to start.
Established commercial and editorial photographers will likely find this course more geared toward those just starting out. However, if you feel that you're uncertain of your pricing, your marketing strategies, or how to manage a professional shoot, this course will cover all of those aspects.
It's all about the business side of commercial and editorial food photography. Things like insurance, planning your finances, marketing, pitching prospective clients, creating professional proposals, pricing, contracts, systems to effectively plan for shoots and the things you need to be doing to be working ON your business, not just IN your business.
The four live stream sessions for this current enrollment are taking place March 6th, 13th, 20th and 27th at 8am PT and sessions run approximately 1 hour.
For the four week duration of the course, it’s approximately 30 to 45 minutes per week of pre-recorded videos to watch on your own time, then an hour live session at the end of the week to dive deeper into specific topics and Q&A. Anyone who is unavailable for the live stream sessions. will be able to watch the recording of them. There are also weekly assignments, though the time commitment on those will vary from person to person. For example, there is a portfolio review assignment. If you already have an established online portfolio then all that might be needed are some tweaks and additions, as opposed to someone creating a portfolio for the first time, but in general, an estimate of about an hour to two hours per week for the assignments. So, in total, per week it’s approximately 2 - 4 hours per week commitment.
After the four weeks, you'll continue to have lifetime access to all materials, so if there's something you glossed over initially, you can always revisit it.
The content is created specifically with food photography in mind, but students who have taken the course agree that it would apply to anyone looking to pursue commercial / editorial photography in any genre. However, it would not be beneficial to anyone looking to build a business in consumer photography (wedding, families, newborn, etc...).
This course was beta tested with students from the US, Canada and UK and was created specifically with a global audience in mind.
You have lifetime access to all course materials, videos and the online community. The only aspect that ends after the initial four weeks is Joanie's daily involvement in the online forum and the live stream sessions.
You bet! If you find by the end of the second week that you haven't learned anything and that this course's content won't apply to your business, just let me know and I'll provide a full refund.
"Thanks to Joanie’s full time framework course I have moved forward as a business person as well as a photographer. I have gained the confidence to know my worth in my field and how to recognize opportunities that are not worth my while/time. This is a great course with clear objectives and easy to follow online modules. You have to put the work in and understand that the course will give you the tools to make your business work if you put in 100%! The weekly live stream sessions were invaluable!! If you are looking to grow your food photography business then this course is worth every penny! "